International Research Circle on Marketing and Company Competitiveness
- Grupos de investigación
- Economics
- International Research Circle on Marketing and Company Competitiveness
- Group head:
- Julio Cerviño Fernández, Jaime Rivera Camino
- Email:
- jcervino@emp.uc3m.es
- Group web:
- International Research Circle on Marketing and Company Competitiveness
- Commercial datasheet:
- Círculo de Investigación Internacional en Marketing y Competitividad de Empresas
Lines of research
- Research of international markets
- Marketing plans in a national and international context
- Design and strategic brand auditing
- Auditing, design and implementation of competitive market strategies
- Environmental marketing policies
- Direct marketing, customer assistance, and Relationship Marketing
- Virtual communities and the use of new technologies for research and teaching in marketing and administration
- Assessment of market satisfaction
- Socially responsible marketing and public marketing
- Advertising and promotion of for-profit and non-profit entities
- Design and assessment of customer loyalty programmes
- Distribution, commercial logistics and merchandising
- Economic valuation of brands, patents and other intangible assets
- Establishing royalties for intangible assets
- Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.
Contact email: research@uc3m.es