Graduate School of Business
- Direction
- Prof. Mercedes Esteban Bravo
- Deputy Direction
- Prof. Alicia Barroso Ludeña
- Language
- English
- Attendance
- On-campus
- Credits
- 60
- Campus
- Madrid - Puerta de Toledo
- Applications
-
☛ Places available: 60
- Departments
- Business Administration Department
CONTACT
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APPLICATION FOR ADMISSION
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The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.
The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.
This program offers you specialization in 2 areas of marketing:
- MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.
- DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.
Also, you can strengthen your job market value by graduating with two master’s degrees in two years: MSc in Marketing - UC3M and MSc in Business Intelligence and Analytics - Stevens Institute of Technology, in NY, USA. With our dual degree, you will focus your career on a distinct field of study: marketing analytics. You’ll develop a unique profile, enabling you to help solve complex business issues with the most advanced business intelligence tools.
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│MASTER IN NUMBERS
- ☛ Individual attention (aproximately 40 students per class).
- ☛ Over 80% of students are international, representing 20 countries.
- ☛ More than 60% got a job offer before completion of studies.
- ☛ Merit-based Scholarships (up to 50% of the total EU fees)
- ☛ 1-year program
- CURRICULUM
- CURRICULUM
Year 1 - Semester 1
TERM 1 Subjects ECTS TYPE Language Strategic Marketing 3 C Qualitative Methods and Survey Analysis 3 C Data Analysis in Marketing 3 C Economics for Business 3 C Consumer Behaviour 3 C TERM 2 Subjects ECTS TYPE Language Marketing Management 3 C Retail and Channel Management 3 C Market Analysis and Experimental Research 3 C TERM 2
Track Marketing ManagementSubjects ECTS TYPE Language New product development 3 E Pricing 3 E TERM 2
Track Digital MarketingSubjects ECTS TYPE Language Marketing SEO 3 E Paid Digital Media 3 E Year 1 - Semester 2
TERM 3 Subjects ECTS TYPE Language CRM and Business Intelligence 3 C Communication and Advertising 3 C Marketing Plan and Control 3 C TERM 3
Track Marketing ManagementSubjects ECTS TYPE Language Product and Brand Management 3 E Digital Marketing 3 E TERM 3
Track Digital MarketingSubjects ECTS TYPE Language Digital Commerce 3 E Content Marketing and Social Media 3 E TERM 4 Subjects ECTS TYPE Language Corporate Strategy 3 E Sales Force and Key Account Management 3 E Management skills and Leaderships 3 E Advanced Topics in Marketing 3 E International Marketing and Trade 3 E Services Marketing 3 E Internship 6 E vacio MASTER'S THESIS Subjects ECTS TYPE Language Master's Thesis 6 C vacio C = Compulsory: 33 ECTS
E = Elective courses: 21 ECTS*
Master's Thesis: 6 ECTS
*12 ECTS per track chosen (same track 1st and 2nd ct) + 9 ECTS free choice
(1) Elective courses will only be offered if there is a minimum of 10 enrolled students.
(2) Internship assignments should not exceed 20 hours per week.
course Programs
- QUALITY
General Course Information
☛ First year offered: 2012
PROGRAMME’S QUALITY ASSURANCE
The Academic Committee of the Master’s programme complies with the SGIC-UC3M and it is responsible for the follow-up, analysis, review, assessment and quality of the program, it contributes with proposals to improve the program and produces the “Memoria Académica de Titulación” (Programme Report).
FACULTY AND COURSE PLAN
Graduate Profile and Competences
- CURRICULUM
- FACULTY
UC3M FACULTY
- BARROSO, ALICIA
Department of Business Administration
Associate Professor
PhD
Brief CV
- CALZADA PRADO, FRANCISCO JAVIER
Department of Library and Information Science
Associate Professor
PhD
Brief CV
- CERVIÑO, JULIO
Department of Business Administration
Associate Professor
PhD
Brief CV
- DE VRIES, ELINE
Department of Business Administration
Assistant Professor
PhD
Brief CV
- DE RUS, JUAN
Department of Business Administration
Assistant Professor
Adjunct Senior Manager
NEOVANTAS
Brief CV
- DUQUE, LOLA
Department of Business Administration
Associate Professor
PhD
Brief CV
- ESTEBAN BRAVO, MERCEDES
Department of Business Administration
Full Professor
PhD
Brief CV
- KAISER, REGINA
Department of Statistics
Associate Professor
PhD
Brief CV
- LADO COUSTE, NORA
Department of Business Administration
Full Professor
PhD
Brief CV
- LEE, HYUN JUNG (CRYSTAL)
Department of Business Administration
Assistant Professor
PhD
Brief CV
- MELERO SALVADOR, JOSE ALEJANDRO
Department of Communication and Media Studies
Associate Professor
PhD
Brief CV
- MORATO LARA, JORGE LUIS
Department of Computer Science
PhD Hired Professor
PhD
Brief CV
- MUÑOZ BULLON, FERNANDO
Department of Mechanical Engineering
Associate Professor
Engineer
Brief CV
- RAHIL, HOSSEINI
Department of Business Administration
Assistant Professor
PhD
- RICO MUÑOZ, RAMÓN
Department of Business Administration
Full Professor
PhD
Brief CV
- VIDAL SANZ, JOSE MANUEL
Department of Business Administration
Full Professor
PhD
Brief CV
EXTERNAL FACULTY
- BARRERA, ALEJANDRO
Entrepreneur & Strategic consultant
Founder & CEO
PRESS42
- CERRADA, GABRIEL
CEO
Master in Business and Administration (MBA)
GROUP OVERLAP
- D’ANGLADE ALVARIÑO, ANA
Master of Business Administration (MBA) - KU Leuven, Belgium
IE Business School, Career Advisor for Master in Marketing and MBA
- GÓMEZ MARTÍN, ÁLVARO
Country Manager Spain
Dual degree in Law and Business Administration
ELOGIA
- ITURRIAGA GANDINI, FÉLIX DE
Master in Digital Business
Master in Marketing and Sales
RETAIL BOARD ADVISORS EUROPA
- MELNYK, VLADIMIR
Department of Marketing
Associate professor of Marketing
ESCP BUSINESS SCHOOL
- MORO, JOSE PEDRO
Independent advisor and consultant
Degree in Law
IBM Digital Business Group
- SECO BENEDICTO, MAITE
PhD in Economics
SENIOR ADVISORS S.L.
- SERRANO REYERO, LUIS
Degree in Computer Systems - Universidad Pontificia de Salamanca (Campus Madrid)
Head of Growth
REAL MADRID C.F.
- VILLANUEVA, PABLO
MBA - University of Houston, USA
Director of Pricing
WOLTERS KLUWER LEGAL & REGULATORY DIVISION
Director of Customer Experience
WOLTERS KLUWER SPAIN & PORTUGAL
- WOOLLEY, JAMIE
B.A. Management
Field Marketing
LIFERAY, INC
- BARROSO, ALICIA
- ADMISSION
- ADMISSION
Application
The request must be submitted electronically through our application system. Before beginning the admission process, please read the following information:
Requirements
All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.
Admission criteria
Admission will be decided by the Master Academic Committee. The Committee will search for the best candidates for the program on the basis of the following criteria:
- Academic Excellence: Successful applicants will have excellent bachelor’s degree results and the appropriate education to make the most of the programme. The Committee value the presentation of the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) results, and other courses as evidences in candidates’ education.
- English language: The Committee will analyse the accreditations presented by the applicants, giving priority to the most satisfactory ones.
- Interviews: At discretion, interviews may be used to evaluate and assess a candidate's fit with our program.
language requirements
Since English is the official language of the programme, a high level of written and spoken English is required. This knowledge can be accredited with the results of an official C1 English diploma (CEFR) including evaluation of the 4 areas: listening, reading, speaking and writing. As a general rule, the following minimum scores for other certificates are required:
- TOEFL (iBT): 95-120
- IELTS: 7.0 - 8.0
- Cambridge ESOL: Certificate in Advanced English (CAE)
- TOIEC (Four skills): 1096 - 1345
The language requirements will not be required to those students whose mother tongue is English or students who have completed their undergraduate studies in English, upon presentation of the relevant documentation.
students with foreign university degrees
Once admitted to the Master’s program, students holding a university degree from a higher education institution outside the EHEA must provide the diploma, legalized through diplomatic procedures or by The Hague Apostille, for enrollment. They must also submit their transcript of records, including the grade point average, duly legalized.
More information about Legalization of Foreign Documents.
If needed, documents must be accompanied by an official sworn translation into Spanish.
- ENROLLMENT
TUITION FEES*
Reservation fee: €1,500
- it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
- the reservation fee will only be refunded if the master program is cancelled
60 ECTS in the first academic year:
- EU students: €9,000 (€150/ECTS credit)
- Non EU students: €13,500 (€225/ECTS credit)
NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.
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* Current fees for the 24/25 academic year, pending approval by the Community of Madrid for the 25/26 academic year.
Additional information
- You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
- When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
- The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
- Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
No diploma or certificate will be issued if a student has any outstanding payments.
- ADMISSION
- SCHOLARSHIPS
UC3M SCHOLARSHIPS FOR ACADEMIC YEAR 2025/2026
CALL AM01-25/26* │ OPEN
For the academic year 2025-2026 a call has been published for a maximum of 10 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:
- 5 scholarships of €1,500
- 5 scholarships of €3,000
To apply, you must have completed the application for admission to the Master’s.
Application deadline: May 31, 2025
Partial resolutions:
- first partial resolution: from February 21, 2025
- second partial resolution: from April 27, 2025
- third and final resolution: from June 20, 2025
* The number of grants and amounts specified in the call, may vary depending on the conditions of the candidates who apply to them, can be even deserted as assessed by the Selection Committee for each program.
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General information on scholarships
For more information on specific scholarships of interest, awarded by the Universidad Carlos III de Madrid as well as other agencies or organizations, please refer here:
- PRACTICAL INFORMATION
- Inicio
MASTER’S COURSE SCHEDULE
VIRTUAL SECRETARIAT
Material Resources of the programme
- MORE INFORMATION
Additional Information
Living Madrid, accommodation, ID card, inssurance...
Jobs/Internships
What is Marketing
Marketing is a broad and dynamic discipline. Learn more about Marketing on MarketingUC3M Blog
Testimonials
- ALUMNI
Alumni MSc in marketing (AM2K)
Welcome to the official site of Master’s in Marketing Student Club.
This association aims to:
- Build an international community of marketing professionals.
- Provide opportunities to meet with alumni and current students of the master.
Here are some ways for you to stay involved in the UC3M marketing community:
- Join the LinkedIn Alumni Marketing Association of UC3M group to stay connected with alumni.
- Join our biannual networking event and meet all alumni and students of the Master in Marketing.
- Volunteer as a mentor for current and prospective students. Your responsibility as a mentor will be to reply back to student inquiries about the industry you work in, your career path, and your perspective on how to make the most of their time at UC3M.
- Pass on job opportunities to current students and alumni. (Job vacancies)
The official Master in Marketing Alumni group for the Universidad Carlos III de Madrid Group membership is exclusively reserved for degree-program alumni, faculty, currently-enrolled students, and program staff.
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- INTERNATIONAL
International Programs
The Master of Science in Marketing at UC3M offers students a unique opportunity to extend their curriculum.
EXTEND YOUR STUDIES
Students can extend their studies by studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages to improve their curriculum by visiting prestigious universities, in a period of 3 months (September – December), after finishing the regular program, under 2 different exchange programs:
- EXTENSION PROGRAM IN THE USA. (12 months in Madrid + 4 months in NYC)
Upon completion of the master’s in marketing program in Madrid, our students have the opportunity to extend their education at BARUCH COLLEGE, Zicklin School Of Business (City University of New York, CUNY) in NYC, the USA. - EXTENSION PROGRAM IN EUROPE . (12 months in Madrid + 4 months in Europe)
Upon completion of the Master in Marketing program in Madrid, our students have the opportunity to extend their education at other European institutions such as Copenhagen Business School (Denmark), WHU (Germany), Maastricht & Tilburg (The Netherlands). These agreements are integrated into the LIFELONG LEARNING PROGRAM: HIGHER EDUCATION (ERASMUS +).
Official recognition
Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
Admission
Interested students must request admission to the International Program to the Master’s direction (at the end of the second term). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.
After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.
The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.
Incoming Students should check the scholar calendar. Course registration changes can be done the first week of September (till Sep 6th for 1st semester) or the first week of January (till Jan 11th for 2nd semester). It is compulsory to attend classes. Exams are on-site. Distance exams are not allowed.
DUAL DEGREE: UC3M - STEVENS INSTIUTE OF TECHNOLOGY (NY, USA)
Master of Science in Marketing (UC3M) AND Master of Science in Business Intelligence and Analytics (Stevens institute of technology)
The UC3M-MKT is taught over an 11-month period, and it is organized in four 7-week terms. During each of the first three terms, the students complete 15 ECTS credits. During the final term, the students complete 9 ECTS and start an End-of Master project for 6 credits. The project is often completed during the summer.
The coordinated program will recognize some of the courses taken at UC3M to count for 12 credits toward the Stevens MBIA degree. The following credit conversion is established: 6 ECTS = 3 US credit hours. The following courses are deemed equivalent:
Stevens Core Course Carlos III Compulsory Course MIS 631 Data Management (2 credits) /MIS 632 Data Management Lab (1 credit) Data Analysis in Marketing (3 ECTs) PLUS CRM and Business Intelligence (3 ECTs) FIN 515 Financial Decision Making (3 credits) Marketing Plan and Control (3 ECTs) PLUS Economics for Business (3 ECTs) BIA 652 Multivariate Analytics (3 credits) Qualitative Methods and Survey Analysis (3 ECTs) PLUS Market Analysis and Experimental Research (3 ECTs) BIA 650 Optimization and Process Analytics (3 credits) Marketing Management (3 ECTs) PLUS Digital Marketing (3ECTs) The students will complete these courses during their first year in Madrid. Upon arrival at Stevens, the students would complete the following courses:
Stevens Semester 1:
- MIS 631 Data Management (2 credits) /MIS 632 Data Management Lab (1 credit)
- FIN 515 Financial Decision Making (3 credits)
- BIA 652 Multivariate Analytics (3 credits)
- BIA 650 Optimization and Process Analytics (3 credits)
Stevens Semester 2:
- MIS 633 / 634 Business Intelligence & Data Integration (2 credits) / BI & Data Integration Lab (1 credit)
- BIA 654 Experimental Design (3 credits)
- BIA 672 Marketing Analytics (3 credits)
- MIS 637 Data Analytics & Machine Learning (3 credits)
Since all of Stevens's programs are STEM-designated, you could pursue employment in the US right after your graduation from Stevens.
All students admitted to this coordinated program will receive a scholarship of $10,000.
- EXTENSION PROGRAM IN THE USA. (12 months in Madrid + 4 months in NYC)