Dual Bachelor in Journalism and Film, Television and Media Studies

Exchange programs

The Erasmus programme permits UC3M first degree and post graduate students to spend one or several terms at one of the European universities with which UC3M has special agreements or take up an Erasmus Placement, that is a work placement or internship at an EU company. These exchanges are funded with Erasmus Grants which are provided by the EU and the Spanish Ministry of Education.

The non-european mobility program enables UC3M degree students to study one or several terms in one of the international universities with which the university has special agreements. It also has funding from the Banco Santander and the UC3M.

These places are offered in a public competition and are awarded to students with the best academic record and who have passed the language threshold  (English, French, German etc..) requested by the university of destination.

European mobility

Non European mobility

Recommended profile

• Observational skill, interest and curiosity to learn about and understand the world and people around us.
• Capacity to differentiate between conjecture and grounded opinion, between prejudice and methodically founded judgment.
• Daily habit of accessing news in response to the need “to be informed”. Capacity for critical analysis and epistemological distance with regard to the media.
• Enjoy all the different forms of journalistic accounts, in the different media formats.
• Communication skills through words, whether oral or written, and images
• Awareness of the need to achieve a notable command of language.
• Humility and self-discipline in the learning process. Ambition, without obstacles or prejudices, to enter new fields of knowing and being.
• Eagerness to learn and understand.
• Awareness of the necessity to access the humanistic and scientific knowledge that this education requires.
• Respect for the “other” over any temptation to distance or feel disrespectful superiority.

Graduate profile

Students who complete the dual degree in Journalism and Audiovisual Communication will be professionals qualified to perform any information job in any communication media and any format: written press, TV, radio, online and in the multimedia area.

In particular, the digital communication world of the XXI century demands:

• Professionals with an all-purpose education, who know how to prepare information adapted to the style and format requisites of any medium.
• Journalists with a general education, that is, professionals with criteria to recognize newsworthiness of an event or occurrence, no matter what area it takes place in.
• Journalists specialized in their areas, who must be experts in gathering and accrediting information, searching for resources and sources and writing news stories that interest and benefit the public, who go further in-depth in their specialized subjects of expertise, from the most generic (economics, social, political, international, local…) to the most specific (scientific and environmental, parliamentary, courts, sports, conflict situations and social violence –terrorism, abuse, religion, housing-…).
• Journalists whose sensitivity, the result of knowledge, them creators of media content that transmits general and specific knowledge, letting the public know and recognize the framework of realities that make up the world they have to live in.
• A specific aspect of the graduates’ professional profile is that of institutional and company communicators. This branch of expert communicators for Communication Offices of companies and institutions is important in the professional placement of our students.

Additionally, education in Audiovisual Communication is designed to offer four graduate profiles:

Audiovisual director, scriptwriter and producer

Professionals specialized in script and direction-production related tasks in the different audiovisual media-cinema, television, video, advertising, radio, computer graphics, and hypermedia- with knowledge of the technical processes and resources of expression. All-purpose professionals qualified to stage a project, prepare a work plan and draw up a prior budget.

Audiovisual producer and manager
Professionals who design, plan and organize human resources, technical and budgetary means for the production of audiovisual works in their various formats. They are qualified to direct and manage an audiovisual and multimedia production company.

Visual and sound production and post production
Professionals that are experts in the design of all aspects linked to sound, image and graphics in the different phases of audiovisual production that also includes interactive environments oriented towards Internet, video games and digital environments.

Researcher, teacher and expert in visual studies
Teachers in higher education or secondary school to teach subjects related to audiovisual communication and new technology. Specialists in research and analysis of audiovisual works, movements and processes. Analysts of the political-economic and cultural factors of the audiovisual sector. Specialists in audiovisual economic and cultural policies.

BASIC SKILLS

CB1        Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study

CB2        Students are able to apply their knowledge to their work or vocation in a professional manner and possess the competences usually demonstrated through the development and defence of arguments and problem solving within their field of study.

CB3        Students have the ability to gather and interpret relevant data (usually within their field of study) in order to make judgements which include reflection on relevant social, scientific or ethical issues.

CB4        Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.

CB5        Students will have developed the learning skills necessary to undertake further study with a high degree of autonomy.

GENERAL SKILLS

CG1       Knowledge of the basics of journalistic information, the configuration of the media system, and society¿s participative/communicational model in the access to journalistic information

CG2       Ability to use language correctly. Knowledge of the Spanish language in its journalistic uses. Accuracy in oral and written expression through the communication media in professional facets as spokespersons

CG3       Ability to synthesize social issues. Knowledge and use of tools and technologies to enable reporting on social problems and offering solutions to said problems.

CG4       Knowledge and use of technological resources to produce and disseminate journalistic information. Ability to understand and manage web-based communication innovations. Knowledge of management of user communities generated regarding this information

CG5       Ability to manage documentation processes, and access data and sources in order to produce quality journalistic information. Ability to manage Big Data and capacity to communicate the results.

CG6       Acquisition of a high degree of learning in the area of social sciences and humanities, as well as sufficient knowledge in the technical-scientific area so as to transmit information related to these fields to the society at large, and to be able to contextualize this information.

CG7       Knowledge of principal media communication theories from a diachronic perspective with the coexistence of different conceptual repertoires and cross-disciplinary methodologies where communication theory is forged. Ability to update theoretical concepts in the student¿s daily media experience

CG8       Knowledge of the basic features of media systems within a globalized framework and the effects on journalistic information of an economy of means focused on the constitution of polyvalent large groups of communication

CG9       Knowledge of the role of journalistic information, in all types of written and audiovisual media, as well as in social networks, as a generator of social opinion flow and as a contributor or buffer to the historical process of social change

CG10     Ability to manage journalistic information based on the perspective of pluralism, democratic principles, human rights, and effective equality between women and men, promoted through exemplary practice of the profession. Knowledge of the legal and juridical framework of the right to freedom of expression, together with the entire range of good professional practices

TRANSVERSAL SKILLS

CT1        Ability to work on teams of a multidisciplinary and international nature as well as organizing and planning work, making appropriate decisions based on available information, gathering and interpreting relevant data to make sound judgements and engage in critical thinking within the area of study

CT2        Ability to correctly present and write on a subject or to compose a speech following a logical order, providing accurate information and in accordance with established grammatical and lexical rules and norms.

CT3        Ability to evaluate the reliability of information and its sources, using it in an ethical way, avoiding plagiarism, and in accordance with academic and professional conventions in the area of study.

CT4        Acquisition of basic humanistic knowledge to enable the student to round out his/her transversal education.

CT5        Knowledge and ability to manage interpersonal skills involving initiative and responsibility, negotiation, emotional intelligence, etc., as well as calculation tools in order to consolidate basic technical skills required in the entire professional ambit.

SPECIFIC SKILLS              

CE1        Ability to deal with journalistic information in different media (press, radio, TV, Internet, communication centers), always based on polyvalent learning that enables the student to adapt to the multimedia journalistic requirements and control of technological-informative specifications to the different types of media

CE2        Ability to write journalistic texts of an informative and interpretive nature according to scientific method and in line with good professional practices, social responsibility and for the benefit of society at large

CE3        Ability to manage, within the framework of the different journalistic genres, matters of general interest and public importance whose central axes are issues involving violence and conflict of a structural nature (gender violence, cultural and/or religious conflicts).

CE4        Knowledge and application of the principles governing the different branches of specialized journalism, such as documentation processes and specific source systems

CE5        Acquisition and ability to apply the informative component to graphic design and acquisition of infographic competencies, as well as basic IT knowledge for use in different techniques applied to journalism and to digital image treatment.

CE6        Ability to undertake entrepreneurial journalism projects, to manage human resources and to administer resource material. Capacity to generate, manage and organize all types of communication processes for businesses and institutions

CE7        Acquisition of speaking and broadcasting skills adapted to informative needs, especially in audio, video and transmedia processes.

CE8        Development of competencies to enable the appropriateness of editorial and advertising contents for informative media to be determined, and control of legal and juridical principles governing advertising activity in informative media and the systems establishing advertising costs and investment

CE9        Knowledge to individually analyze, design and defend a solution to a problem the interdisciplinary area of the degree program, applying the knowledge, skills, tools and strategies acquired and developed within the study program.

Basic Skills

CB1        Que los estudiantes hayan demostrado poseer y comprender conocimientos en un área de estudio que parte de la base de la educación secundaria general, y se suele encontrar a un nivel que, si bien se apoya en libros de texto avanzados, incluye también algunos aspectos que implican conocimientos procedentes de la vanguardia de su campo de estudio.

CB2        Que los estudiantes sepan aplicar sus conocimientos a su trabajo o vocación de una forma profesional y posean las competencias que suelen demostrarse por medio de la elaboración y defensa de argumentos y la resolución de problemas dentro de su área de estudio.

CB3        Que los estudiantes tengan la capacidad de reunir e interpretar datos relevantes (normalmente dentro de su área de estudio) para emitir juicios que incluyan una reflexión sobre temas relevantes de índole social, científica o ética.

CB4        Que los estudiantes puedan transmitir información, ideas, problemas y soluciones a un público tanto especializado como no especializado.

CB5        Que los estudiantes hayan desarrollado aquellas habilidades de aprendizaje necesarias para emprender estudios posteriores con un alto grado de autonomía.

General Skills

CG1       To understand the phenomenon of language, and the Spanish language in particular, as a capacity that makes communication possible, and to assimilate a correct oral and written use of the Spanish language as a form of expression in the field of the audiovisual industry.

CG2       To know the state of the world, as well as its recent historical evolution, in addition to the capacity to understand its basic parameters (political, legal, economic and cultural).

CG3       To know in a theoretical-practical way the organizational structures in the field of visual and sound communication, as well as their evolution and management over time.

CG4       To have the capacity to critically perceive the audiovisual landscape offered by the communicative universe that surrounds us, considering the iconic messages as the fruit of a social collective, product of the socio-political, economic and cultural conditions of a given historical period.

CG5       To know in a theoretical-practical way the organizational structures in the field of visual and sound communication, as well as their evolution and management over time.

CG6       To have the ability to define and develop topics of research or innovative personal creation that can contribute to the knowledge or development of audiovisual languages or their interpretation.           

Transversal Skills

CT1        To be able to work in multidisciplinary and/or international teams as well as to organize and plan the work taking the correct decisions based on the available information, gathering and interpreting relevant data to make judgments and critical thinking within the study area.

CT2        To be able to present and write a topic correctly or compose a speech in a logical order, providing accurate information in accordance with established grammatical and lexical rules.

CT3        To be able to evaluate the reliability and quality of information and its sources using such information in an ethical manner, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study.

CT4        To acquire basic humanistic knowledge that allows to complete the transversal formative profile of the student.

CT5        To know and be able to handle interpersonal skills about initiative and responsibility, negotiation, emotional intelligence, etc. as well as calculation tools that allow to consolidate the basic technical skills that are required in any professional field.

Specific Skills

CE1        To assimilate and apply the theoretical-practical foundations of the technologies, techniques, resources and procedures required for the creation and production of audiovisual work.

CE2        To know and apply the processes of creation and management of audiovisual productions in their different phases, as well as the interrelations between the different subjects of audiovisual communication: authors, institutions, media, formats and audiences

CE3        To acquire analytical and critical capacity in relation to the image and the media audiovisual context, by means of the knowledge of theories, forms, processes and tendencies of media communication and the audiovisual communication.

CE4        To know and understand the history and evolution of audiovisual media and their representations, considering their social and cultural relevance over time.

CE5        To understand and to identify the communicative and narrative models of the audiovisual media and their relationship with society and culture, considering the fundamental rights and equality between men and women, the principles of equal opportunities, and the values of a culture of peace and social coexistence in democracy.

CE6        Knowledge to individually analyze, design and defend a solution to a problem the interdisciplinary area of the degree program, applying the knowledge, skills, tools and strategies acquired and developed within the study program

1. Haber adquirido conocimientos, tanto teóricos como prácticos avanzados y demostrado una comprensión de los aspectos teóricos y prácticos y de la metodología de trabajo propia de la ciencia periodística con una profundidad que llegue hasta la vanguardia del conocimiento.

2. Poder, mediante argumentos o procedimientos elaborados y sustentados por ellos mismos, aplicar sus conocimientos, la comprensión de estos y sus capacidades de resolución de problemas en ámbitos periodísticos complejos o profesionales especializados que requieren el uso de ideas creativas e innovadoras

3.Tener la capacidad de recopilar e interpretar datos e informaciones sobre las que fundamentar sus conclusiones incluyendo, cuando sea preciso y pertinente, la reflexión sobre asuntos de índole social, científica o ética en el ámbito del periodismo.

4.Ser capaces de desenvolverse en situaciones complejas o que requieran el desarrollo de nuevas soluciones tanto en el ámbito académico como laboral o profesional dentro del ámbito periodístico.

5.Saber comunicar a todo tipo de audiencias (especializadas o no) de manera clara y precisa, conocimientos, metodologías, ideas, problemas y soluciones en el ámbito del periodismo. Así como comunicar informaciones de actualidad que aporten conocimiento a la sociedad

6. Ser capaces de identificar sus propias necesidades formativas para desarrollar la actividad periodística en un entorno laboral o profesional y de organizar su propio aprendizaje con un alto grado de autonomía en todo tipo de contextos específicos (estructurados o no).

                RA1. Haber adquirido conocimientos avanzados y demostrado una comprensión de los aspectos teóricos y prácticos y de la metodología de trabajo en el ámbito de la Comunicación audiovisual con una profundidad que llegue hasta la vanguardia del conocimiento.

                RA2. Aplicar los conocimientos adquiridos, la comprensión de estos y sus capacidades a la resolución de problemas complejos y/o especializados en el ámbito profesional de la Comunicación audiovisual.

                RA3. Tener la capacidad de recopilar e interpretar datos e informaciones sobre las que fundamentar sus conclusiones incluyendo, cuando sea preciso y pertinente, la reflexión sobre asuntos de índole social, cultural, científica o ética en el ámbito de la Comunicación audiovisual.

                RA4. Ser capaces de desenvolverse en situaciones complejas o que requieran el desarrollo de nuevas soluciones tanto en el ámbito académico como laboral o profesional en la industria de los medios audiovisuales.

                RA5. Saber comunicar a todo tipo de audiencias (especializadas o no) de manera clara y precisa, conocimientos, metodologías, ideas, problemas y soluciones en el ámbito de su campo de estudio.

                RA6. Ser capaces de identificar sus propias necesidades formativas en su campo de estudio y entorno laboral o profesional y de organizar su propio aprendizaje con un alto grado de autonomía en todo tipo de contextos (estructurados o no).

                RA7. Utilizar y organizar de manera adecuada los medios técnicos, materiales y las tareas necesarias para la elaboración de una obra audiovisual.

                RA8. Gestionar el diseño y la realización de una obra audiovisual, ajustándose al guión, plan de trabajo o presupuesto previo.

                RA9. Planificar y gestionar los recursos humanos, presupuestarios y medios técnicos en las diversas fases de la producción y promoción de una obra audiovisual.

                RA10. Elaborar informes, análisis o investigaciones sobre aspectos generales de la comunicación audiovisual o sobre obras audiovisuales, conforme a los cánones de las disciplinas de la comunicación y considerando el contexto sociopolítico y cultural de su producción y circulación.

External internships

External Internships for the Degree in Audiovisual Communication:

• Atresmedia Corporación de Medios de Comunicación
• Bambú Producciones
• Telefónica Audiovisual Digital
• El Terrat: Late Motiv
• TV Real madrid
• Fremantle
• Diagonal TV
• Boomerang
• ISLA Audiovisual
• Zeta Studios
• Alea Media
• Youcreate
• Ministerio del Estéreo
• Infomeik Soluciones Online
• Nephilim Producciones 
• DocLand
• 7 Rojo Producciones
• Ediciones Condé Nast
• Sala de Teatro La Usina

External Internships for the Degree in Journalism:

• Servimeida S.A.
• Radio televisíon Canaria
• Agencia EFE
• Infolibre
• Onda Cero Ourense
• Diario de Teruel
• Prisa Radio
• Capital Radio
• Cadena Ser
• Jot Down Magazine
• Diario de Navarra
• Madridiario
• Uniprex Onda Cero Valladiliz
• Marketingdirecto.com
• Telefónica Broadcast Services
• Okdiario
• 13TV S.A.

Career Opportunities

Career Opportunities for the Degree in Audiovisual Communication:

The profesionals with this degree perform their work in different positions in different areas of the media:

• Director, scripwriter and audiovisual producer in the fields of film, television, graphic video, advertising, radio, computer graphics and hypermedia.
• Audiovisual producer and manager: desing, planning and organization of human resources, technical and bugetary means for the production of audiovisual woks in different formats.
• Visual and sound production and post-production designer: profesionalization in aspects related to sound, image and graphics, with possibilities of productions oriented to different formats: Internet, videogames and digital enviroments
• Technical in visual studies.
• Community manager
• Creator of content in social networks
• Web content manager
• Scriptwriter
• Multimedia artist
• Dubbing dialogues and literary texts adapters
• Corporate communication manager 
• Film and audiovisual critic and researcher
• Expert in interactive desing

Career Opportunities for the Degree in Journalism:

• Proodeader of texts and/or styles.
• Copywriter.
• Community Manager
• Literary editor
• Web content manager
• Scripwriter
• Press officer
• Broadcaster
• TV host
• Reporter
• Corporate communications manager
• Internal communications manager
• Literary critic
• Editorial manager
• Institucional communication offices
• Photojournalism
• Freelance profesional