Bachelor in Management of Information and Digital Contents

Exchange programs

The Erasmus programme permits UC3M first degree and post graduate students to spend one or several terms at one of the European universities with which UC3M has special agreements or take up an Erasmus Placement, that is a work placement or internship at an EU company. These exchanges are funded with Erasmus Grants which are provided by the EU and the Spanish Ministry of Education.

The non-european mobility program enables UC3M degree students to study one or several terms in one of the international universities with which the university has special agreements. It also has funding from the Banco Santander and the UC3M.

These places are offered in a public competition and are awarded to students with the best academic record and who have passed the language threshold  (English, French, German etc..) requested by the university of destination.

European mobility

Non european mobility

Entry profile

As this is a degree with a high instrumental content and a markedly multidisciplinary nature, it does not require a specific entry profile or advanced training in specific subjects, with the knowledge acquired in the baccalaureate, in any of its branches, being considered sufficient.

However, it is important for students of the Bachelor's Degree in Information and Digital Content Management to have a series of attitudes and aptitudes that they will have to put into practice not only during their university studies but also in their future professional career. These include, among others, involvement in their training and lifelong learning in the face of constant changes in the field of study, intellectual curiosity, the ability to work in a team, a sense of responsibility and a critical attitude.

Application for a place in the degree

Graduate profile

The curriculum is designed to provide graduates with a solid and versatile education that enables them to pursue their professional careers across a range of sectors and in various roles within the digital field, including:

• Digital content and asset managers: responsible for planning and implementing all aspects necessary for content governance within organisational information systems and ensuring the proper management of the content lifecycle: policies, technical resources, cybersecurity, performance, design, usability, accessibility, sustainability, marketing and alignment with the corporate image. In addition, they plan strategies, design and optimise content to maximise the ranking or visibility of web content in online searches (search engines and Generative Artificial Intelligence) and conversion rates.
• Social media managers: are responsible for using social media channels to achieve organisations’ digital marketing objectives. They understand how algorithms work and direct the appropriate content towards audiences with the greatest potential for conversion. They are responsible for driving engagement within online communities and on social media in line with established objectives.
• Data analysts: their role involves collecting, handling and processing data obtained from the organisation’s various digital assets, and generating the reports and visualisations needed to support decision-making in various areas, including Business Intelligence and digital asset research (web analytics, audience analysis, social media analysis, product analysis, etc.). To this end, they are able to apply advanced statistical analysis, programming and data visualisation techniques, as well as techniques specific to Data Science and Artificial Intelligence.

1. Knowledge of Titles

K1 - Understand the principles and values of democracy and sustainable development, in particular respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change.

K2 - Understand key concepts in the humanities and oral and written expression, aligned with ethical values and multidisciplinary training, completing a multidisciplinary educational profile.

K3 - Identify and analyse research methodologies and sources for developing academic work in the field of digital information management.

K4 - Understand the fundamental theories underlying digital information management and the essential tools and techniques for organising, controlling, communicating and preserving data in digital media.

K5 - Identify the concepts of information ethics and data protection applied to the context of current online information management.

K6 - Understand models for retrieving and visualising information using database systems and visual representation methods.

K7 - Understand the fundamentals of statistics and quantitative analysis for interpreting data, as well as the appropriate techniques for collecting and processing data, understanding different structures, social contexts and user needs.

K8 - Understand the fundamentals of digital marketing and social media management in order to build user communities around digital products.

K9 - Understand the principles of user-centred design for digital products, including the use of usability techniques and interactive publication planning, ensuring an accessible and effective experience for users.

2. Skills of Titles

S1 - Plan and organise teamwork by making sound decisions based on available information and gathering data in digital environments.

S2 - Use information by interpreting relevant data, avoiding plagiarism, and in accordance with academic and professional conventions in the field of study, being able to assess the reliability and quality of such information.

S3 - Apply principles of digital information management in different organisational environments, ensuring effective communication of processes and results to stakeholders.

S4 - Use document preservation and lifecycle control techniques to ensure the sustainability of electronic documentation.

S5 - Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs.

S6 - Be able to collect, process, cleanse and aggregate data, understanding the needs of users and organisations and how they require it.

S7 - Experiment with data visualisation tools to represent information intuitively, presenting results appropriately to different types of audiences.

S8 - Develop skills in digital content creation and multimedia editing by applying usability principles.

S9 - Implement digital marketing strategies and analyse results for the promotion and optimisation of online products.

S10 - Apply statistical analysis techniques and metric studies to evaluate and measure the impact of data in digital environments.

S11 - Operate on social media and manage user communities, ensuring audience growth and loyalty.

S12 - Be able to advise on the definition of strategy and project management with regard to tracking, indexing, content structuring, link building, etc.

3. Competences of Titles

C1 - Understand and be able to manage interpersonal skills such as initiative, responsibility, conflict resolution and negotiation, among others, which are required in the professional sphere.

C2 - Be able to apply knowledge professionally in solving specific digital information management problems using the tools and techniques learned in the academic sphere.

C3 - Demonstrate ability in the development and execution of digital content projects independently, working in multidisciplinary teams.

C4 - Capacity for continuous independent learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

External internships

This is a selection where students of this degree can do their internships:

• Antena 3 Multimedia
• Ayuntamiento de Madrid
• Banco de España
• Bentyos Digital Consulting
• Binfluencer Colaboraciones
• DGTL Fundraising
• Espasa Calpe S.A.
• Fundación Mapfre
• Kiroler Tecnologies
• Medis Información
• Megamedia Televisión S.L.
• Newtral Media Audiovisual
• Odilo S.L.
• Omnicom Media Group
• Prodigioso Volcan S.L.
• Publimarket 2001
• Puentes Digitales
• RTVE
• Sociedad Española dee Radiodifusión
• Supersport Televisión S.L.

Career opportunities

Graduates of this degree programme pursue careers in a wide variety of roles, such as:

• Digital content managers: Content Managers.
• Community and social media managers: Social Media Managers, Community Managers, Content Curators.
• Data and digital asset analysts: Data Analysts, Business Intelligence Analysts, Data Visualisation Specialists.
• Web content strategy and analytics specialists: SEO Consultants, SEO Managers, SEO Specialists.
• Specialists in usability, accessibility and user experience for digital content and environments.
• Specialists in semantic architectures: metadata, taxonomies, classifications, ontologies, linked data, open data, knowledge graphs, etc.
• Specialists in records management: Records Managers, Document Controllers, Archivists, Project Records Managers.
• Specialists in digitisation and digital preservation.
• Specialists in AI governance and the development of digital solutions based on generative AI.

Schedules and calendars

Schedule in bachelor's degree

Academic calendar

Exams calendar (first semester)

Exams calendar (second semester)

Exams calendar (recovery tests)

Schedules and calendars

Schedule in bachelor's degree

Academic calendar

Exams calendar (first semester)

Exams calendar (second semester)

Exams calendar (recovery tests)