Bachelor in Management of Information and Digital Contents

Exchange programs

The Erasmus programme permits UC3M first degree and post graduate students to spend one or several terms at one of the European universities with which UC3M has special agreements or take up an Erasmus Placement, that is a work placement or internship at an EU company. These exchanges are funded with Erasmus Grants which are provided by the EU and the Spanish Ministry of Education.

The non-european mobility program enables UC3M degree students to study one or several terms in one of the international universities with which the university has special agreements. It also has funding from the Banco Santander and the UC3M.

These places are offered in a public competition and are awarded to students with the best academic record and who have passed the language threshold  (English, French, German etc..) requested by the university of destination.

European mobility

Non european mobility

Entry profile

As this is a degree with a high instrumental content and a markedly multidisciplinary nature, it does not require a specific entry profile or advanced training in specific subjects, with the knowledge acquired in the baccalaureate, in any of its branches, being considered sufficient.

However, it is important for students of the Bachelor's Degree in Information and Digital Content Management to have a series of attitudes and aptitudes that they will have to put into practice not only during their university studies but also in their future professional career. These include, among others, involvement in their training and lifelong learning in the face of constant changes in the field of study, intellectual curiosity, the ability to work in a team, a sense of responsibility and a critical attitude.

Application for a place in the degree

Graduate profile

El plan de estudios está diseñado para ofrecer distintos perfiles de egresados que pueden trabajar en distintos ámbitos.

•  Gestores de contenidos digitales, encargados de los contenidos que se publican en los medios y activos digitales de las organizaciones para las que trabajan.  Coordinan todos los aspectos necesarios para el correcto funcionamiento de la página: recursos técnicos, rendimiento, diseño, adecuación a la imagen corporativa. Además, gestiona el posicionamiento de la web en buscadores y  la optimización de la conversión en los distintos activos digitales
•  Gestores de redes sociales y entornos web. Se encargan de ejecutar las políticas de comunicación interna y externa de la organización diseñadas por los responsables de comunicación. Seleccionan las fuentes de información o el contenido valorativo para los distintos medios digitales y son responsables de su evaluación. También gestionan los contenidos que se publican en los perfiles de la organización (o proyecto) en las redes sociales y en las comunidades virtuales, así como las relaciones que se establecen con los clientes y/o consumidores por este medio y las que se producen entre los trabajadores.  Se responsabilizan de dinamizar la actividad de las comunidades virtuales y de las redes sociales según los objetivos establecidos.
• Analistas de activos y técnicos de marketing digital. Su misión consiste en procesar los datos que se obtienen de los distintos activos digitales de la organización y generar los informes necesarios para su correcto aprovechamiento (analíticas de sitio web, análisis de audiencias, de redes sociales, de usuarios, de productos, etc.) incluyendo otro tipo de activos como microsites, landing pages, aplicaciones para dispositivos móviles u otros (Smart TVs, Wearables, IoT Internet of Things, etc.) Asimismo, entre sus funciones está la participación en las  campañas de marketing digital elaboradas por los responsables de marketing.

1. Knowledge of Titles

K1 - Understand the principles and values of democracy and sustainable development, in particular respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change.

K2 - Understand key concepts in the humanities and oral and written expression, aligned with ethical values and multidisciplinary training, completing a multidisciplinary educational profile.

K3 - Identify and analyse research methodologies and sources for developing academic work in the field of digital information management.

K4 - Understand the fundamental theories underlying digital information management and the essential tools and techniques for organising, controlling, communicating and preserving data in digital media.

K5 - Identify the concepts of information ethics and data protection applied to the context of current online information management.

K6 - Understand models for retrieving and visualising information using database systems and visual representation methods.

K7 - Understand the fundamentals of statistics and quantitative analysis for interpreting data, as well as the appropriate techniques for collecting and processing data, understanding different structures, social contexts and user needs.

K8 - Understand the fundamentals of digital marketing and social media management in order to build user communities around digital products.

K9 - Understand the principles of user-centred design for digital products, including the use of usability techniques and interactive publication planning, ensuring an accessible and effective experience for users.

2. Skills of Titles

S1 - Plan and organise teamwork by making sound decisions based on available information and gathering data in digital environments.

S2 - Use information by interpreting relevant data, avoiding plagiarism, and in accordance with academic and professional conventions in the field of study, being able to assess the reliability and quality of such information.

S3 - Apply principles of digital information management in different organisational environments, ensuring effective communication of processes and results to stakeholders.

S4 - Use document preservation and lifecycle control techniques to ensure the sustainability of electronic documentation.

S5 - Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs.

S6 - Be able to collect, process, cleanse and aggregate data, understanding the needs of users and organisations and how they require it.

S7 - Experiment with data visualisation tools to represent information intuitively, presenting results appropriately to different types of audiences.

S8 - Develop skills in digital content creation and multimedia editing by applying usability principles.

S9 - Implement digital marketing strategies and analyse results for the promotion and optimisation of online products.

S10 - Apply statistical analysis techniques and metric studies to evaluate and measure the impact of data in digital environments.

S11 - Operate on social media and manage user communities, ensuring audience growth and loyalty.

S12 - Be able to advise on the definition of strategy and project management with regard to tracking, indexing, content structuring, link building, etc.

3. Competences of Titles

C1 - Understand and be able to manage interpersonal skills such as initiative, responsibility, conflict resolution and negotiation, among others, which are required in the professional sphere.

C2 - Be able to apply knowledge professionally in solving specific digital information management problems using the tools and techniques learned in the academic sphere.

C3 - Demonstrate ability in the development and execution of digital content projects independently, working in multidisciplinary teams.

C4 - Capacity for continuous independent learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

External internships

This is a selection where students of this degree can do their internships:

• Antena 3 Multimedia
• Ayuntamiento de Madrid
• Banco de España
• Bentyos Digital Consulting
• Binfluencer Colaboraciones
• DGTL Fundraising
• Espasa Calpe S.A.
• Fundación Mapfre
• Kiroler Tecnologies
• Medis Información
• Megamedia Televisión S.L.
• Newtral Media Audiovisual
• Odilo S.L.
• Omnicom Media Group
• Prodigioso Volcan S.L.
• Publimarket 2001
• Puentes Digitales
• RTVE
• Sociedad Española dee Radiodifusión
• Supersport Televisión S.L.

Career opportunities

Graduates develop their profesional activity in a wide range of fields, such as:

• Digital content manager, coordinating technical resources, performance, desing, adaptation to the corporate image, search engine optimizacion, etc.
• Manager of social media networks and web enviroments, executing internal and external communication policies of the company, selecting and information sources of information for the different digital media.
• Data and marketing assents analyst. Prcessing and corect use of data: website analysts, audience analysis, social network analysis,user analysis, product analysis, etc
• Expert in digital marketing campaigns
• Documentalist
• Community manager
• Quality document manager
• Teacher
• Archivist
• Librarian

Schedules and calendars

Schedule in bachelor's degree

Academic calendar

Exams calendar (first semester)

Exams calendar (second semester)

Exams calendar (recovery tests)

Schedules and calendars

Schedule in bachelor's degree

Academic calendar

Exams calendar (first semester)

Exams calendar (second semester)

Exams calendar (recovery tests)